June 3, 2011 Leave a comment
If you’ve browsed the Windows Phone 7 Marketplace, you’ve most likely witness bulk publishing. This is when a publisher releases a large number of, usually similar, apps in a short amount of time. Often these apps are exactly the same with only a slight change in content (such a “tour guide” app in which the publisher released a new app for each location). The problem with this is that that ‘New Apps’ section of the Marketplace is flooded with the same app and any non-spam apps get drowned out. It’s often been complained about and Microsoft have done something about it.